Using the Loss Leader Strategy to Drive Traffic to Your eBay Store

A loss leader is a special offered at or below the seller’s cost and widely promoted to attract customers into the store. The concept is often used in retail to get customers into the store, and as a consequence of being in the store, the customers purchase other items that bring a profit to the seller. There is a method to the madness – sellers have a strategy in mind when offering milk for a penny, or a free loaf of bread with a $10 purchase.

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